Online Consumer Buzz Identifies Best-in-Class Vehicle Brands
Nissan and GM brands ranked the highest in two categories (out of seven) in BrandIntel’s third annual Consumer Voice Awards, which recognize top vehicles according to (pdf) consumer discussions and...
View ArticleFacebook Breaks into UK Top 10 Property Rankings for First Time
Google Sites remained the top Web property in the UK with nearly 29.3 million visitors, reaching 89% of the online population – while Facebook.com broke into the top 10 for the first time, according to...
View ArticleAdvertising Spending Targeting African-Americans Exceeds $2.3B a Year
Advertising spending on media outlets that reach African-American consumers totaled $2.3 billion for the period October 1, 2006 through September 30, 2007, according to the first 12-month analysis of...
View ArticleSearch Advertising Performance Improves as Google Strengthens Market Lead
Search advertisers spent 29% more on search engine advertising in the fourth quarter of 2007 compared with the year-earlier period, and they improved their return on investment (ROI) 13.1% in the same...
View ArticleTop 10 Entertainment & New-Release Movie Online Ad Spenders – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleThe Conference Board Consumer Confidence Index Declines in January
The Conference Board Consumer Confidence Index, which had improved moderately in December, gave back those gains in January and now stands at 87.9 (1985=100), down from 90.6 in December. (more…)
View ArticleNearly 60% of Americans Don’t Control Their Diet
Nearly 60% of Americans say they don’t control their diet – virtually unchanged from the same survey a year earlier, according to Mediamark Research & Intelligence (MRI). Among those controlling...
View ArticleNielsen Issues 2008 Guide to the Super Bowl
The Nielsen Company last week released its annual “Guide to the Super Bowl,” which showcases a wide range of consumer and media information about the most notable marketing event in the US – the NFL‘s...
View ArticlePaid Search Dominated Online Advertising in ’07, Google Dominated Paid Search
Google dominated paid search advertising in 2007, raking in 75% of US ad spend in the market, up a whopping 15 percentage points from 60% in 2006, according to a new eMarketer report, “Search Engine...
View ArticleOnline Shoppers Expect More, Retailers Have One Chance to Impress
Some 67% of consumers say their expectations about the quality of their online shopping experience had increased from the previous year – and 80% say they would would be less likely to return to a...
View ArticleCombined Yahoo, Microsoft Would Make Web Powerhouse – but Not in Search...
In the wake of the announcement that Microsoft has made an unsolicited bid to buy Yahoo, Hitwise’s Bill Tancer takes a look at the top web properties of the two companies, as well as rival Google’s,...
View ArticleEmail and Domain Authentication Reaches Tipping Point in Key Industries
Adoption of email and domain authentication – Sender ID (SIDF) and DomainKeys Identified Mail (DKIM) – has reached its tipping point, exceeding 50% in several key metrics, according to the...
View ArticleAlcohol Sales, Volume Up Eighth Year in a Row; Exports at Record Levels
The distilled-spirits market grew for the eighth straight year, with 2007 sales up 5.6%, totaling $18.2 billion, as consumer interest in cocktails and high-end products remained high, according to the...
View ArticleObama Leads in Buzz, Favorite Web Destinations by Party Affiliation Issued
In the weeks (January 1-29) leading up to Super Tuesday, Barack Obama drove the largest share of blog discussions* among the presidential candidates still in the running, accounting for 0.59% of the...
View ArticleSuper Bowl Advertiser Blog Buzz Volume Highest for Pepsi
Collective Intellect has issued results from its analysis of Super Bowl XLII advertiser blog buzz during and immediately after the game, reports Adrants. Among the findings: (more…)
View ArticleTop 10 Ad Revenue Generating Sites by Genre – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
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